ABOUT

Designer Lulu Delalama, born and raised between México City and Ciudad Juárez Chihuahua, with a Degree in Arts, has embarked on a diverse artistic journey living and working in Mexico, Bangkok, Paris, Italy, Tokyo, Istanbul, and Los Angeles. At the heart of her design philosophy lies an appreciation for the beauty of contrasts in forms found in the places that hold significance for her. A hand-carved wooden motif from the roof of an ancient ryonkan, juxtaposed with the futuristic aesthetic of concrete houses in Tokyo, to the bold carvings of the Aztec empire and a modernist staircase at Barragan's Casa Pedregal in Mexico City. Lulu transforms these observations into her unique interpretation of wearable art. She frequently partners with skilled artisans from her favorite places to bring to life exclusive fine jewelry pieces, including her popular Mayan jade and granite gold ring collection, hand carved in the Mexican Caribbean.

Lulu's initial enchantment with fine jewelry stemmed from her great grandmother's sophisticated style in 1920s colonial Mexico City. The long double pearl necklace, bespoke jewelry with antique diamonds, emeralds and sapphires, brought from Europe by boat by her husband. Lulu's immersion in her great grandmother's jewels at home became a cornerstone in shaping her passion for jewelry. Additionally, Lulu's passion for forms and art derives from her father —an architect that grew up in the modernist architecture period in Mexico City under his mentor and good friend, the famous architect Antonio Attolini Lack. 

Lulu also has a long professional career in media advertising and has worked with many top advertising agencies and major independent clients as a creative copywriter with award-winning ad campaigns.

SUBSTANTIAL JEWELRY THAT EMPOWERS THE WEARER.

The scale, texture, and weight of each jewelry design is intricately shaped by their connection to the body, transforming each piece into a seamless extension of oneself while empowering the wearer. Lulu’s pieces are characterized by its substantial weight in 18K and 22K gold. 

This substantial beauty is what makes Lulu's jewelry stand out.  She adds, “A crucial aspect when designing a new piece is the fitting of the jewel, the weight, how it feels when you put it on. If the piece isn't feasible ergonomically, it won't bring empowerment to the wearer. My clients often tell me how they love the weight and feel when they wear my pieces. It feels substantial and empowering, a fine solid gold jewel that becomes your timeless companion, your shield, that without it you feel unprotected”.

Lulu lives in Manhattan Beach, California, and works closely with her team of two talented jewelers from Mexico at her working studio in the heart of Los Angeles.