DESIGNER AND CREATIVE DIRECTOR, LULU DE LA LAMA.

Born and raised between México City and Ciudad Juárez, with a degree in Fine Arts, Lulu has embarked on a diverse artistic journey living and working in Mexico, Bangkok, Paris, Italy, Istanbul, Tokyo, and Los Angeles. Following her creative professional career and as a collector of decorative arts and ancient Mexican artifacts, she formally started her jewelry brand in Los Angeles in 2018. Lulu's passion for concept-driven design derives from her father —an engineer and architect that was involved in the modernist architecture period in 1960s Mexico City under his mentor and good friend, the famous architect Antonio Attolini Lack.

At the heart of her design philosophy lies an appreciation for the beauty of contrasts in shapes found in the places that hold significance for her –a hand carved wooden motif of an ancient ryonkan, juxtaposed with the futuristic concrete houses in Tokyo, to the bold carvings of the Aztec empire and and a sleek staircase at Barragan's Casa Pedregal in Mexico City. Lulu transforms these observations into her unique interpretation of modern wearable art. An exploration of contrast and wholeness.

EMBODYING STRENGTH THROUGH BALANCE. Thoughtfully shaped pieces that are both masculine and feminine.

The scale, ergonomics, and weight of design is intricately sculpted by their relationship to the body, turning each item into a flawless extension of oneself empowering the wearer and evoking genderless sensuality. Lulu’s pieces are characterized by its substantial weight in 18K and 22K gold. “A crucial aspect when designing a new piece is the fitting of the jewel, the weight, how it feels the moment you put it on. If the piece isn't feasible ergonomically, it won't bring empowerment. I wear my prototypes for weeks and refining the minute intricacies to achieve optimal form and balance before unveiling the ultimate creation. It takes time, and I am not in any rush. My clients often comment how they love the weight and feel when they wear my jewelry. A fine solid gold jewel that becomes your timeless shield, that without it you feel vulnerable”.

Lulu lives in Manhattan Beach, California, with her love partner song writer and music producer Jimmy Messer. She works closely with her team of two talented jewelers from Mexico at her working studio in the heart of Los Angeles.